East Sierra Valley
Chamber of Commerce
Loyalton Fourth of July: Parade, Rotary Barbecue and Old Time Auction
When it comes to tradition, Loyalton never falters.  4th of July keeping with tradition, the Loyalton parade, Rotary BBQ & Auction always take place on that specific and special day and you are invited and most welcome to participate, so please come join us on this our Nations Independence Day!
Reno Gazette-Journal said: Small-town 4th of July celebrations can be charming, like the one in Loyalton California, where the town is small and the parade is big. Our parade goes up one end of the main street, turns around and marches right back again. Sierra Valley and Loyalton CA are less than an hours drive from Reno and fun for all.
For a Norman Rockwell-type Fourth of July, head to the family-friendly parade and barbecue held in Loyalton, Calif., less than an hour’s drive from Reno.

The parade includes a smattering of classic and vintage cars with folks riding shotgun to toss candy to the kids. It also has horse-mounted groups, the town fire truck to spray water on the crowd and other entries. But this is a ranching and logging community, so they throw in logging trucks with drivers who like to blast those diesel horns, to the delight of young spectators.

Perhaps the best part of this hometown event is that if you missed something when the parade went by, you can catch it again. The parade turns around at one end of town and comes back down Main Street again.

“It’s the only parade where you can see both sides if you stay in one place,” said Marie Silver, past president of Rotary Club of Loyalton.

The parade starts at 9 a.m., and an auction at the nearby Rotary Park begins at 11 a.m. with a tri-tip barbecue and ice cream at noon.

Getting there: Head north on U.S. 395 from Reno and take the Hallelujah Junction exit. Turn left on U.S. 70, go past Chilcoot and turn left at Vinton on California 49. Keep driving until you reach Loyalton.

And All The Trimmings

Rotary Aution

Every Fourth of July, the Loyalton Rotary puts on a live auction. The auctioneer keeps everyone in high spirits and laughing.  Not only  entertaining, the event’s worthy cause raises monies for educational scholarships. The scholarships are provided to graduating Sierra Sierra County, Sierra Plumas Joint Unified School District students.  Hundreds of people turn out at the Loyalton Rotary Picnic grounds and eat ice cream, wave numbers, and bid on treasures, ranging from farming artifacts, antiques, collectible furniture . and the occasional desirable junk piece.  It is a fun time for all ages.. kids play in the creek and grandparents get front row seating.

Rotary Barbecue

The deep pit brisket has been replaced with even tastier tri-tip. Not only does it have a rich flavor, but also tends to be lower in fat than most other cuts, allowing guilt free generous portions, served up with potato salad, rolls, and beans.  The Rotary Barbecue is one of Sierra Valley’s biggest and appreciated events.

Rotary members volunteer to cook and serve, and they do so with a smile.  Be ready to stand in a VERY LONG line.  However, the line moves quickly, the portions are big, and worth any wait:)

Loyalton A very Loyal Town: Most Loyal Business Contest

THE MOST LOYAL BUSINESS AWARD given to Gino Folchi and Mother Kim Folchi of the Sierra Valley Home Center and Hardware Store by Sam Beard, Loyalton Boy Scout & Jim Beard.
See patriotism at its best, take a drive through Loyalton, Sierra Valley, California the first couple weeks of July.  Loyalton got its name from being “a very loyal town” during the Civil War (read more). The citizens of Loyalton strongly supported the Union cause during the American Civil war, 1861 – 1864. Their impassioned fever of support led to the town’s renaming, from Smithneck, to Loyalton in 1863.  Today, the city of Loyalton remains loyal.. with a focus on loyalty to family, community, and Sierra Valley.
All businesses decorate sharing in the city’s heritage as being a “very loyal town”.  The project was started by the Boy Scouts who gave every business in Loyalton a flag.  The East Sierra Valley Chamber of Commerce sponsors an award and a charitable contribution .. winner’s choice.  Pictured is an antique farming seed decked out in red, white, and blue flowers in front of Sierra Valley Home Center.
The Sierra Valley Home Center is one of many stores decorating for this special day. SVHC is a historic 3 generation family run business.  Kim’s parents Earl and Rosalie Little also work the store.  They are friendly folk who like nothing more than to make their customers happy, and have a little chat.  Besides your regular hardware and home items, Kim stocks all kinds of interesting gifts, including toys.  The cat is ancient, but friendly.
The competition for the Most Loyal Business is not easy.  All the merchants participate, including ranchers.  The Loyalton “Most Loyal Business Award” is open to all general area Loyalton Businesses.  It runs from July 1st to about July 15th, in conjecture with the Fourth of July Events and the first Loyalton Farmers’ Market of the season, where the award is presented at 12:00 noon.